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Lead Marketing Specialist, C&IT

Job Description

Lead Marketing Specialist, C&IT

POSITION PURPOSE
Provide operational leadership, marketing expertise and project management in the development and implementation of strategies, programs and materials that promote the awareness, understanding and use of C&IT's services and initiatives.

ESSENTIAL JOB FUNCTIONS
  • Lead functional work teams in the development and creation of marketing, informational and public relations materials for C&IT initiatives. Form teams, lead meetings, develop project plans, identify and assign tasks, monitor workflow and identify and resolve project issues.

  • Provide leadership and expertise in the development of C&IT's marketing strategy and operations. Meet directly with C&IT management to develop and implement communication plans designed to increase the understanding and use of C&IT's services. Represent C&IT to target audiences, customers and stakeholders to understand their needs and expectations and provide insight to C&IT's operations and services.

  • Manage assigned support staff. Provide functional supervision (i.e., train, assign and monitor work assignments, assist with problem resolution) to a Web Writer Editor. Hire, train, evaluate and discipline assigned part time professional subordinate staff. Assign and evaluate work of contract staff.

  • Oversee the quality of content on C&IT's web site, user documentation and marketing and communication materials to ensure an effective and consistent style. Develop, implement and maintain technical communication standards for the division.

  • Manage assigned departmental budget. Prepare projections, review billings and monitor and approve expenditures to ensure compliance with university and divisional policy and procedure.


  • Perform related work as assigned.

Unique Duties


Qualifications

MINIMUM QUALIFICATIONS
  • Graduation from an accredited college or university or an equivalent combination of education and/or experience. Degree or academic emphasis in marketing, communications, public relations, English, technical communication/writing or journalism.

  • Excellent writing, editing and communication skills.

  • Extensive experience with advertising and marketing concepts and workflow, including graphic design principles.

  • Considerable experience with technical writing.

  • Proficiency with current versions of common productivity tools used in a marketing position such as Adobe Creative Suite and Microsoft Office.

  • Extensive experience with current social media tools.


  • Considerable experience with mass communication tools used at Wayne State.

  • Strong Familiarity with popular computing and mobile platforms such as Mac OS, Windows, Android and iOS.

  • Some experience with Google Analytics

Preferred Qualifications


Testing Requirements

Not Applicable

Test Scheduling


Working Conditions


Job Type

Full-Time

Job Category

Professional/Administration & Supervisory/Management


Duration of Posting

Fiscal Year of Job Open Date

2018

Job Open Date
(When job is posted in the system)

05-23-2018

Job Close Date
(or until suitable candidate is found)

06-06-2018

Is this position reposted?

No

Reposting Reason:

None (New Posting)


Application Information

Background Check Requirements

University policy requires certain persons who are offered employment to undergo a background check, including a criminal history check, before starting to work. If you are offered employment, the University will inform you if a background check is required.

Instructions for submitting your application:


Represented Position Message

Source

Lead Marketing Specialist, C&IT
https://www.indeed.com/viewjob?jk=c05921d87e59ec8f